We offer a specialised shopping experience to ensure you find the perfect watch for yourself or your loved ones. As you browse through the hundreds of brand-new watches we stock covering over 40 brands, you’ll find everything from your modern, everyday watches to premium, luxury models.

Buy watches from a retailer that cares

In the ten years since launching our online watch store, Watch Direct has proven our genuine love for watches through the passion shown towards putting together our carefully curated collections and in the manner with which our friendly, professional staff treat customers.

That love for watches is also coupled with the drive to present our customers with the best prices on the market. When we were first starting out, our mission was to meet a demand in the Australian watch market for both better online offerings and affordable prices.

We hold to that mission today and believe every Australian and New Zealand resident should have access to a chic, stylish watch that makes them radiate confidence. Just ask any of our 100,000 happy customers!

Explore our collection of watches online

Our extensive range of carefully curated watches simply can’t be matched – we strive to carry only the best brands across the globe. For example, our line of premium, luxury watches range in brands from Luminox, Baume & Mercier, to Victorinox. Many of these beautiful watches are stainless steel and scratch-resistant, featuring elegant diamond, sapphire, and crystal accents.

Along with our luxury brands, we carry a vast array of everyday watches, digital watches, men’s watches, women’s watches and kids watches. We’ve also cultivated a sophisticated selection of statement jewellery to complement your new watch, including diamond earrings, rings, and bracelets.

Why shop with Watch Direct?

You may be asking, “Why shop with Watch Direct over any other online vendor or watch shop near me?” There are several qualities that set us apart. Our watches are:

• Trendy and classic — While we keep a full inventory of traditional and classic watches, we also stay on top of all the latest trends. You’ll have no trouble finding the newest and most innovative watches on the market with Watch Direct.
• Always authentic — We exclusively stock brand-new watches that are 100% authentic.
• Affordable — Affordability is definitely one of our standout qualities. We never overcharge our customers and strive to get you the best deals around.
• High-quality — As watch lovers, every brand we include in our collection must meet our level of standards and expectations, especially when it comes to quality. You can count on Watch Direct watches to stand the test of time.
• Protected — When you buy a watch, you’re making a long-term investment. We honour that investment by offering our customers an additional one-year warranty on top of the manufacturer’s warranty, regardless of the watch you purchase.

Customer service you can count on

Our friendly customer service team is dedicated to ensuring you have an exceptionally pleasant and convenient shopping experience. We offer affordable pricing, one-year warranty, no-question-asked returns within 30 days and same-day, free shipping within Australia.

If you have any questions about our watches, shipping, or anything else, please don’t hesitate to reach out. You can contact us by emailing support@watchdirect.com.au, calling 1300 725 644, or by filling out our online form. We’ll get back to you as soon as possible. We also will be glad to meet you in person at our watch showroom in Sydney. Happy shopping!